In the Business of Gems and Jewels

By Serene Al-Tayab

The jewelry business through the eyes of celebrities and rappers is booming, but there is so much more than blinged out necklaces. Allie Mast has an online shop Lilac and Lily where she sells ethically sourced jewelry mainly through twitter. Angel Allafah works in Miami, Florida and makes big custom pieces embedded with diamonds for his many clients. Sonia Hernandez is an avid jewelry buyer. Hector Madera a jeweler expert speaks on De Beers Group Company and more.